A new overview of the CosmeticsPersonal Care industry
02/07/2020
New needs, new demands
Did you know that Brazil is one of the biggest consumers of cosmetic products in the world?
We talk a lot on our social networks about the power that Brazil represents in the global industry of personal care products and cosmetics. We compete with countries like the United States, China, Japan and Germany, for example. In Latin America, we consume almost half of what is produced by the cosmetics and hygiene market.
According to a data survey carried out by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry, ABIHPEC (2018), we are the second largest consumer of deodorants, perfumes and mens products; third largest in childrens products and sunscreen; fourth largest consumer in bath, hair and oral hygiene products; and fifth largest in makeup. In skincare, we are the eighth largest.
Top 10 Consumer Markets - 2018
1st - United States - US$ 89.5
2nd - China - US$ 62
3rd - Japan - US$ 37.5
4th - Brazil - US$ 30
5th - Germany - US$ 20.2
6th - United Kingdom - US$ 17.4
7th - France - US$ 15.3
8th - India - US$ 14.1
9th - South Korea - US$ 13.5
10th - Italy - US$ 11.8
Source: ABIHPEC
A constantly growing market
The historical data presents us not only with a historical profile of the industry, but also the resilience that the cosmetics sector has in crises, which, many times, passes without indicating a drop in sales, or is hit very lightly, with little variation in trade.
All this makes us a special place for developing, testing and verifying the acceptance of new products by the public. We are a kind of “laboratory” for launching new and innovative products.
Demand for quality and innovation
In this context, we can see the need to keep cosmetic products available at the highest level of quality, connected with market trends in technology and environmental responsibility.
That the Brazilian market for cosmetics and personal hygiene products is demanding is a fact. But an important point to be raised at this time is the impact of the crisis we are going through, which ended up accelerating new habits, such as increased care with personal hygiene and the safety of ones own health. The most obvious product, alcohol, plays a leading role in this need, while the other products innovate.
New consumption perspectives
Research regarding consumer habits gives us a good idea of the path we are on and will follow for a long time. Lets see some examples: according to ABIHPEC, the sale of alcohol gel in 2020 should exceed ten times the sales of the product in the previous year, something around R$ 1 billion.
Also according to the association, sales of toilet paper and household cleaning products soared, against the grain of other sectors of the industry. These are data that reinforce a global survey carried out by the Procter & Gamble Company, which reached the following results:
Of those interviewed, 88% claim to have increased the frequency of hand hygiene;
37% started washing clothes more;
19% increased the frequency with which they brush their teeth;
Supermarket purchases increased by 42%.
The surveys that have been carried out to try to measure the impact of the crisis and project the future of the economy show us how necessary it is to offer a product that stands out, that offers quality, variety and practicality in packaging, given the new challenges of the consumer.
Profills Machines for the fourth largest cosmetic consumer market in the world
Thinking about the requirements of the Brazilian consumer, which, as we saw at the beginning, makes up one of the largest cosmetics markets in the world, Profills has developed a line of Filling Machines ready to combine the high quality materials, practical and innovative design that the consumer expects.
They are a strategic advantage for the companys production line, ensuring the necessary automation and packaging standardization.
Offer the best product and meet demand with the production capacity that the moment demands. Count on Profills Filling Machines!
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