Today, business and products are no longer talked about without referring to the environmental responsibility that the company performs. Attention to sustainability issues has become a commercial agenda around the world, to the point where the lack of commitment to this cause interferes with the success of commercial relations, and in all aspects.
The modern consumer has a critical view of the efforts of those who produce, as well as the major players in the market, who expect initiatives focused on sustainability on the part of the industry. And just like sustainability in the product itself, in terms of processes and raw materials, the same concern falls on the waste of the product by the consumer.
There is a trend towards increasingly practical packaging, which brings the right dose of the product for use and presents itself as a solution for peoples day-to-day lives. The concern with using the correct dosage of the product translates into savings for the customer and benefit for the environment.
The importance of developing good packaging
As we have already commented here on the blog, packaging plays a very important role, both in the first contact with the customer and after the purchase, in its use.
In this sense, initially, packaging acts as a showcase, attracting consumer attention on supermarket shelves and has the power to, in a few seconds, become the option among many others available there.
In a second moment, already in the family environment, the packages carry a role of practicality, becoming a solution to issues such as the quality of the stored product and ease of use. But one of the most important roles of packaging, and often not observed by industries, is to bring the product in the right dose for complete use, so that there is no residue and subsequent disposal of the product in the environment.
And at this point, we run into monodose packaging, or fractional packaging. And what opportunities do these packages offer?
Fractional packaging, a global trend
Single-dose, Fractionated or Individual Packs are smaller packs than those commonly offered on the market, which provide a more calculated amount of the product according to the consumers needs, and at an affordable price.
Normally, they are developed in flexible packaging, prioritizing versatility in the routine of those who eventually carry the product in their purse or car, for example. We soon realized this versatility in the efficiency of use, as they are doses of the ideal amount for each moment of the day, without exaggeration, without waste.
What are the advantages of individual packaging?
The advantages can be felt by the most diverse industry sectors, from food to chemical products and cosmetics. Here we select some of them:
Ease of transport for the consumer;
Economy in the use of exact doses;
Possibility of free samples and experimentation;
Reduced prices;
More efficient, without wasting products in the environment;
They add value to the brand.
Individual packages are a good option for entrepreneurs looking for innovations and concerned with the trends that differentiate them from the competition. While in Brazil the use of this type of fractional packaging is on the way to increasing consumption, in other countries with a developed economy its use is already widespread. These are consumers who have understood the advantages and importance of conscious consumption of products.
What we see here is still the purchase of large packages that require a greater volume of raw material for their production, whether they are made of glass, plastic or other materials. Without realizing it, a good part of the industry still maintains processes and products with less competitive prices, mainly due to lack of information about the new possibilities for innovation.
Does your product comply with the expected environmental responsibility?
As we stated at the beginning of this article, the market is demanding more sustainable products, which depends on new ideas and initiatives from entrepreneurs.
Entrepreneurs who have already realized the importance of reducing product waste and adapting their production accordingly will benefit from having items with high added value, a strong and competitive brand, in addition to better connecting with an increasingly demanding consumer. and conscious.
The Flexible Packaging filled by Profills Machines provide a new way of doing business, of presenting yourself to the public and consolidating your company as a brand that contributes to the future of the planet.
Does your company already contribute to reducing product waste in the environment?
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