Cases of companies that replaced their traditional packaging with flexible packaging
It is increasingly evident to all of us how much the consumer values the practicality and functionality of the products he consumes, especially in recent times, when things happen more quickly, information is transmitted without barriers, and the professional routine is increasingly accelerated.
And in the way that consumer preferences follow, there are also changes in the industry that seek adaptation to the best types of products and packaging that really meet demands. This is a modernization with a great impact on the publics perception of the product, as well as on its revenues.
The great solution found, mainly for practical reasons, is the use of Flexible Packaging, increasingly present on the shelves, in the most varied types of products. Flexible packaging allows for great optimization in the transport of products, as well as disposal, compared to traditional packaging.
Packaging production data corroborate the demand for innovation
Plastic, observing the care taken in production and disposal, proves to be a great ally of businessmen and consumers in these new consumption habits. Lets check some data that illustrate this trend.
According to data from FGV and IBGE, plastic is the most produced material in the packaging industry, around 41% of the total produced. Next, we find that paper/cardboard/cardboard packaging accounts for around 30%, metals are 19%, glass packaging is 6%, textiles 3% and wood 1%.
The data also indicate that growth in production in the packaging sector was 3% in 2019, preceded by rates of 2.6% in 2018, and 1.9% in 2017. That is, three consecutive years of growth.
And where can we verify this willingness to innovate through flexible packaging? Well, just look on the market shelves and we will see more and more products with different packaging, proposing solutions and new ways of use.
Lets check some successful cases to illustrate this scenario.
Coca-Cola
After eight years of developing its “slushie” drink, Coca-Cola launched the frozen product that allows consumers to squeeze the package until they get the frozen texture they want.
The new drink was launched in Japan, but caused a stir because it is a bold proposal, which replaces the traditional metal can or glass bottle and offers a flexible stand-up pouch with a personalized spout.
A package that makes it possible to sell the thawed product to freeze at home, and also allows you to change its texture, according to the consumers preference.
Predilecta Alimentos
The traditional Brazilian company Predilecta Alimentos has also adopted stand-up pouch packaging for its jams, providing greater convenience to the consumer, not only when using the product, as it makes it possible to use the content directly in the bread, but also in its storage, much more easy compared to glass or metal containers.
And as we have already commented here on the blog, flexible packaging allows all its content to be used, avoiding waste.
Copra Alimentos
Like Coca-Cola and Predilecta, Copra Alimentos has also adopted stand-up pouch packaging as a new option for consumers who expect greater convenience when using the product. In this case, the company chose to bottle its extra virgin coconut oil in new packaging, with a dosing spout that does not require cutlery to be used.
Unilever Food Solutions
There is also the case of Unilever, a food market giant that innovated when it chose to offer mayonnaise, ketchup and mustard in different sachets.
After research carried out to identify consumer needs when using sauces in sachets, they concluded that there is an ideal average volume used, and also the need for systems that facilitate opening. The result was larger packages, which avoid waste and meet demand, in addition to an easy-to-open system.
Is it worth innovating and adopting flexible packaging?
In this article, we could see the positive impact that new types of packaging offered to consumers have on the food industry. And these advantages are not restricted to the most traditional and consolidated companies in the market, they can also make a big difference to the small entrepreneur.
It may be that a moment of greater practicality perceived by the consumer will gain their loyalty. This is the role of flexible packaging: providing convenience!
Count on Profills Filling Machines to innovate in your production line!
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