Hydrationhealthy body

Healthy food gaining more space in the Brazilian market

Have you hydrated today? The question is cliché, but necessary. From a very early age, we live with the recommendation of professionals to hydrate ourselves, its importance and also its effects when not taken seriously. Hydration is synonymous with well-being, and it is worth remembering that this care is not restricted to those who practice sports, but to everyone and whatever the circumstances.

The human body is formed - for the most part - by water. The composition and dynamics of molecules in the human body, our bloodstream and the work of each of the organs directly depend on the amount of water we ingest to keep the entire body system working. It is also necessary to consider that the loss of water by the body is constant.

The benefits for the body

Is the concern exaggerated? No, in fact drinks play an important role in the proper functioning of our body. Water is one of the most consumed products, but we can vary with other very good options.

And what exactly are the benefits of staying healthy and well hydrated? Here are some reasons for you to adopt this healthy habit:

Blood pressure: the ideal blood density depends, among other reasons, on the necessary fluid intake.
Health for the heart: as well as maintaining blood pressure, the heart benefits from a good daily consumption of water as the blood remains more fluid, helping to avoid heart problems.
Resistance for physical activities: the level of hydration has a direct relationship with the regulation of body temperature through sweat, an essential factor in physical activities and also in very hot climates. Keeping body temperature within its limits contributes to performance in activities.
Maintains the proper functioning of the kidneys: by keeping the blood always more fluid, frequent fluid intake contributes to the health of the kidneys and their proper functioning, thus avoiding kidney calculations.
Physical strength: good muscle hydration helps in the functioning of dietary fibers, resulting in greater performance in strength activities.
Regulated digestive system: in addition to keeping the fluids in the system more diluted, the bodys hydration also contributes to peristaltic movements, avoiding constipation.

Healthy eating combined with good habits

And since we are dealing with hydration and liquid consumption, it is worth mentioning the issue of healthy eating, a sector that is experiencing rapid growth in the Brazilian market.

Healthy eating is part of a set of habits that contribute to the development and maintenance of our organism and our health.

According to the IBGE Family Budget Survey, carried out between 2017 and 2018, in the list of expenses of the Brazilian population, food is in third place, something around 17.5%, second only to housing and transportation. A very high value when we look at the populations perception of healthy foods.

Another study coordinated by the American Chamber of Commerce for Brazil revealed that 73% of people believe that healthier foods will be the products with the highest sales. And this pandemic moment has given us a taste of the trend.

The consultancy Euromonitor Internacional identified that, in Brazil in 2020, healthy products accounted for around R$ 100 million in our economy, an increase of 3.5%. The reason, of course, was the great debate about our health, not just in the pandemic, but throughout life, the habits and food that provide us with greater well-being and a strengthened body.

The presentation of the products

There is no point in understanding the need to adjust the food and beverage market if, when the product is presented to the customer, the first impression is not very inviting.

Nutritious drinks such as coconut water, different types of milk, yogurts and natural juices are gaining space on supermarket shelves, with a huge variety of options. And it is important that the visual aspect is in the same quality standard of the product.

For this reason, Profills is concerned with the technology used in its produced machines and always seeks to offer the best in Filling Machines, with innovative packaging capable of guaranteeing this quality for much longer through an automated production process, which provides cost savings.

Count on Profills Machines to raise the level of your products.

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