Stand-up Pouch packaging

And its advantages for consumers and entrepreneurs

We commented in the previous article on how we reached a shelf life for safe food that can be offered to the market. We also deal with the importance of good packaging, insofar as it keeps the products organoleptic properties intact (characteristics perceived by the human senses).

It turns out that the contact between the customer and the product, as well as the impact it has at the time of purchase, is not restricted to the quality of the food or drink, but to the product as a whole.

In this sense, several variants make the difference: respect for standards, brand visual identity, company credibility and pursuit of sustainability in what it produces, packaging format and versatility, among other aspects.

Well then. In this context, we emphasize the packaging as a showcase for the brand, which must be at a level of quality compatible with its content. And where do Stand-up Pouch Packaging come into this story?

Stand-up Pouch packaging as a symbol of innovation and its advantages

The advantages that the stand-up pouch packaging provides are very varied, both for the consumer and the entrepreneur who chooses this innovative option, as they are relatively new on the market and present a range of possibilities in terms of format, accessories, use, transport and storage. .

They are especially convenient packages for the Brazilian market, as they are an item that is still little explored and perceived by the public, unlike other markets, such as Asia, for example. Of course, they have been appearing more and more on Brazilian supermarket shelves, but they have not yet reached their full potential. Here we have an opportunity to present a differential in the segment in which the product is.

Greater economy of inputs

Stand-up pouch packaging is part of the famous flexible packaging, which we have already discussed here on the blog. And like a good flexible package, the pouch contributes to making the product cheaper by using high-resistance polyethylene and in smaller quantities, compared to traditional packaging made of glass, plastic, metal and other materials. This economy of inputs reflects not only on the companys cash, but on the brands own image when committed to sustainability.

Visual impact

One of the great strengths of pouch packaging is its visual impact on supermarket shelves. The pouch provides unusual formats that end up drawing attention on the shelf, either because of its large customization area (the designers are grateful), or because of the practicality inherent in flexible packaging, since such packaging can be placed upright, is light and malleable, facilitating the use of all the content that is there.

Versatility

How about we use the advantages of packaging that holds different types of liquid, solid, powdered products and so on? A pouch is a package that allows a wide variety of products to be used, in addition to easy storage and organization on shelves or consumer cabinets.

Its format allows the use of different dosing nozzles, practical for various occasions in the consumers routine, and the volume of product stored there is very variable, from small portions for children, to larger portions that demand ease of handling.

A practical option for various audiences

As well as the different flexible packaging options, the pouch allows the entrepreneur to define the volume of the portions of his commercialized product.

For example, there are available in the Brazilian market large stand-up pouches used for whey protein, facilitating its transport and use (instead of large plastic pots), or large pouch-shaped packages for dog food. And like the large pouches, there are also small portion products, such as childrens yogurts or sauces. The entrepreneurs creativity is the limit.

Focus is on Customer Experience

The industry has been promoting, little by little and more and more, the entry of stand-up pouch packaging into the Brazilian market, a market that has not yet achieved the advantages we have demonstrated in this article.

We have some good examples of large manufacturers that have adopted the pouch as an option to add value to the brand and attract an audience that is waiting for novelties.

Predilecta Alimentos, a traditional company in the Brazilian market, adopted pouch packaging for sauces in order to facilitate day-to-day handling. In the same sense, Copra Alimentos opted to fill its extra virgin coconut oil in a stand-up pouch (with a dosing spout), eliminating cutlery for consumption of the product. We also have the example of Piracanjuba with its powdered milk packaged in pouches. Not to mention industry giants like Nestlé, Unilever, Fugini, Heinz and Native.

There is no doubt that new and innovative packaging is a sure path to success with the Brazilian consumer, especially in a market with such an opportunity for expansion. It is also a way to encourage our industry, with news and facilities for the lives of those who consume our products.

The Stand-up Pouch Profills Machines are developed with the latest technology, and are machines from a 100% Brazilian company in a market that we are proud to contribute to the development.

Count on Profills Machines to innovate in your production!