How ice cream revolutionized the market and the industrys challenges
Regardless of the season, it cannot be denied that ice cream is a highlight in many regions.
The origin of ice cream is not known for sure. Legend has it that it appeared in China, around 4,000 years ago, being popularized by the Italians afterwards. Stories aside, the fact is that this product has won consumers from all over the world.
For entrepreneurs in the field of these tasty ice creams, it is worth noting that there is a constant change in consumer eating habits. In this sense, there is a need for constant creation, innovation, new options to stand out in the market, which is increasingly competitive and with a consumer waiting for news, both in terms of recipes and the format in which it is served. consumed, whether in popsicles, pots or flexible packaging.
But what is the Brazilian ice cream consumption scenario?
According to data from ABIS (Brazilian Association of Industries and Sector of Ice Cream), there has been growth in consumption of the product in recent years, at a positive rate that varies from 0.5% to 3%.
2018, for example, closed with more than 1.2 billion liters of ice cream consumed across the country, something around R$ 13 billion handled. It is worth mentioning that the growth rates were maintained even in the face of the economic problems we are facing.
The advantages of the ice cream and other frozen market
There is a marked growth of new ventures that explore this market niche. In recent years, we have seen an explosion of new brands and new types of ice cream and popsicles, often imported and with already consolidated popularity in their country of origin. A good example of this are the Mexican palettes.
One of the tricks that guarantee growth in the sector and make it a safe investment is to maintain a wide variety of products. Just look at the enormous growth in açaí consumption from north to south of the country, with recipes of all kinds.
We also need to take into account the Brazilian spirit that refers to the warmth of affection, the beach and parties, whatever the season of the year, with or without a pandemic, and that makes us the perfect consumer of all variations of ice cream, from palettes until the gelato. Undoubtedly, a suitable place to experiment with new products.
The challenges
In recent years we have seen a huge increase in the variety of product formats and uses. Ice cream can be found in pasta, softs, desserts, pies, cakes. Mexican palettes, especially, gained market share very quickly and premium popsicles became a good option for a wider target audience, increasing sales competitiveness.
Priority shifted to items such as: recipe, fillings, flavors and quality in general. And in addition to popsicles, simple or premium, the required quality encompasses packaging and customer convenience. Thus, we have a new quality standard to follow, coming from the consumer himself.
This is an opportunity for the sector to raise the level of these foods through innovation, both in the product and in the means used for production, whether in the large industry or in the small company that seeks to expose its products and make a good impression.
There are some actions that can be taken to highlight the products in the market and obtain good results:
Vary recipes and understand public expectations;
Bring innovation as a rule, both for ingredients and packaging;
Pay attention to the organization and hygiene of the commercial establishment;
Maintain a trained team ready to provide excellent service;
Develop a solid brand building, with good communication and presence in digital media.
It is evident that the innovation in the packaging positively highlights the product to the public, being able to make a great first impression and contribute to the consolidation of the brand, including as a reference in the sector.
Flexible packaging provides convenience to the customer, with production standardization and ease of handling, and is an ally for the growth of companies in the ice cream industry.
According to surveys carried out by Mintel, a market intelligence agency, we can expect a large increase in the consumption of different types of ice cream in 2020. Is your company ready?
Count on Profills Filling Machines to innovate in your ice cream production!
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